ANGEL.WASH 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for mild cleansers, including those with easily weighed-down or sensitive scalps.

It is commonly paired with other surfactants to improve foam quality and boost mildness in shampoos and scalp-focused products.

People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those looking for a mild cleansing option that supports a gentle shampoo feel.

It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those looking for gentle plant-based ingredients that support scalp comfort.

Lavender flower extracts are commonly included for their calming and conditioning properties in haircare formulas. They are typically used in small amounts as supportive ingredients rather than primary actives.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

People with dry, damaged, or chemically treated hair who want added softness and support.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. Oat-derived proteins are known for their gentle, softening feel.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.