Beauty of Joseon is a Korean skincare brand that combines traditional herbal ingredients from the Joseon dynasty with modern technology, creating chic and effective products that address various skin concerns and enhance natural beauty.
Founded in South Korea in 2018, Beauty of Joseon blends traditional Korean values with a contemporary aesthetic. Their products feature ingredients from traditional Korean medicine (Hanbang) alongside modern favourites, providing the best of both worlds.
With a focus on natural beauty, Beauty of Joseon aims to offer products that help you look and feel your best.
Bestsellers from Beauty of Joseon
Beauty of Joseon Dynasty Cream
The first product from Beauty of Joseon, the Dynasty Cream is an ultra-nourishing and hydrating facial moisturiser. It helps maintain hydration and reduce early signs of ageing. It features naturally-derived Korean ingredients such as rice bran water and ginseng root water, along with modern ingredients like squalane and niacinamide to promote a youthful complexion.
Beauty of Joseon Glow Serum
Enhance your natural beauty with the Beauty of Joseon Glow Serum. This serum contains propolis and niacinamide to soothe sensitive skin and even out the complexion. It reduces redness, evens skin tone and texture, and nourishes the skin for a dewy look.
Beauty of Joseon Ginseng Essence Water
Ginseng, a traditional Korean herb used for centuries for its medicinal properties, is a key ingredient in Beauty of Joseon's Ginseng Essence Water. Known as ‘Shincho’ or 'herb from the gods,' ginseng helps supply moisture and hydration to the skin. This essence water reduces early signs of ageing by improving fine lines and wrinkles, soothing redness, and nourishing dry skin for a healthier-looking complexion.
How to Use Beauty of Joseon Serums
After cleansing and toning your face, apply a few drops of the serum and distribute it evenly over your skin. Gently pat your skin to help absorb the product.
Is Beauty of Joseon Cruelty-Free?
Yes, Beauty of Joseon is a cruelty-free brand! They do not test on animals and use mostly natural ingredients in all their products. Additionally, all products are:
- Paraben-Free
- Sulphate-Free
- Artificial Fragrance-Free
- Mineral Oil-Free
