If you currently have an anti-ageing skincare routine or are interested in starting one to help slow the signs of ageing, it is key to have a quality serum as part of your skincare regime. Here we discuss the benefits of age-defying serums, how they work to slow ageing and what serum will work best for you!
Anti-ageing skincare is incredibly popular, with a wide range of products sold to help the skin retain moisture, firmness and elasticity. If you’re new to skincare, you might not know much about what’s involved in anti-ageing skincare or what active ingredients actually do for your skin – which is why we’re here to unpack the science behind these transformative products.
Serums, which you’ll find are mostly water-based, are lightweight products that usually contain a high concentration of active ingredients or ‘actives’.
Actives are ingredients that have been proven in a lab to change the skin in some way – for example, retinol is a potent derivative of vitamin A which, when applied to the skin, boosts cell turnover and promotes skin renewal, leaving you with brighter and healthier skin.
Most serums are made up of smaller molecules, which allows them to deliver these active ingredients deeper within the skin.
Some other examples of highly sought after active ingredients include Hyaluronic Acid, Niacinamide and Vitamin C. Hyaluronic Acid is incredibly hydrating, Niacinamide works great in targeting inflammation and treating acne, rosacea and hyperpigmentation and Vitamin C is a powerful antioxidant that stimulates collagen and elastin production.
When choosing an age-defying serum to incorporate in your routine, it’s important to understand your skin and its needs. Each person has a skin type, whether it be dry, oily, combination or normal. This may play a role in the search for a serum that suits you.
If you have a skin concern – whether you want to reduce dark spots, dullness and ageing, or you want to better exfoliate and hydrate the skin, incorporating a serum in your daily skincare routine will be beneficial. Different serums will target different concerns, so it’s best to opt for a serum that is specifically designed to improve your individual skin concerns.
For anti-ageing specifically, you’ll want to look for a serum that works to hydrate and plump the skin, as well as target signs of ageing. Proven to outperform retinol, The Jojoba Company’s best-selling Ultimate Serum is a lightweight natural facial serum that works to target signs of ageing.
An integral part of their natural Age-Defying Range, the Ultimate Serum uses deeply hydrating Hyaluronic Acid, vegan collagen HumaColl21™ and naturally derived peptide Ameliox™ to stimulate collagen production, plumping and tightening the skin for a youthful glow.
When building an effective anti-ageing skincare regimen, it’s important to find products that are clinically proven to perform what they claim they do for the skin. That’s why you can trust The Jojoba Company’s Ultimate Serum, which has been clinically proven to lead to a 133% increase in skin firmness, a 9% increase in skin collagen and a 24% decrease in frown lines.***
*HumaColl21™ stimulates collagen type 1 by 197% vs 117% for Retinol when tested in invitro control group.
**Claims based on clinical tests conducted on HumaColl21TM.
***Claim based on clinical tests using Ameliox™.
So what age is best to start with an age-defying serum? Prevention is always better than cure, so it has been recommended to start an anti-ageing skincare routine from the age of around 25, which is about the time when the skin’s collagen production starts to slow.
If you’ve already experienced signs of ageing however, have no fear! By using an age-defying serum like The Jojoba Company’s Ultimate Serum, you too will be able to see transformative results!
Now, let’s chat about best practice when dealing with serums! It is suggested to use a serum daily, for best results.
You’ll want to apply your skincare products lightest to heaviest, to make sure those heavier products like moisturiser really lock in and ‘drink up’ all the previous ingredients. In your regimen, it’s best to apply a serum to the skin after cleansing or after a toner, but before you apply a facial oil and moisturiser.
If you would like to use more than one serum, you can either layer your serums, or you can alternate them as part of your daytime and nighttime skincare routine. If you do plan to layer serums, firstly make sure you’re only applying 2 to 3 max to receive the most out of the active ingredients in the products you’re using.
If you’re using a retinol, it’s best to avoid applying other active ingredients like vitamin C, benzoyl peroxide, and AHA/BHA acid on top as they may dry out the skin and cause more irritation.
Think of serums as a simple way to level up your skincare. Applying a serum is one extra step that will help to keep your skin protected and youthful. Most serums will absorb into the skin quite quickly, making them a quick and easy step that brings you one step closer to healthier, more glowy skin!
By Isabella Granero
My Haircare and Beauty
Established in 2008, My Haircare & Beauty have not only established ourselves as a trusted name within the retail world, but also for our ability to deliver on-trend, dynamic services and advice to our loyal clientele.
