A new line of hair care products just landed on My Hair Care & Beauty headquarters – Matrix Biolage RAW. We always love getting organic and sustainable hair care and beauty products. While we already stock several brands and products that support natural and sustainable beauty and hair care, we are excited to add more.
About the Holistic Beauty Trend
An emerging trend in today’s consumer market is changing all aspects of daily life – the demand for naturality. The need for a holistic approach is growing from hair to makeup products, and even fashion. It is evidenced by the growing demand for holistic beauty products, detox and juicing trends, and even eating organic. All these things can do wonders for your body, adding to the beauty benefits you can enjoy. Health and beauty are now tied together more than ever!
Socially conscious consumption is a trend that is too big to miss. About 81% of millennials support brands that showcase public commitment. Meanwhile, 66% of consumers are more likely to support brands that support the environment too. The two market segments are willing to spend more if the brand or product is socially and environmentally conscious.
Introducing the Matrix Biolage Raw Line
This is where the all-new Matrix Biolage RAW line comes into the picture. It is Matrix’s response to the changing landscape in hair care and beauty. Specifically, they are responding to the demands of their customers to produce more eco-friendly and sustainable hair products.
The Matrix Biolage RAW’s vision is simple – to be honest, authentic, and wholesome. It is a natural health kick for the hair. As such, the brand offers feel-good and all-natural hair care products from this range. It is a unique sensory experience that brings professional results at home.
Matrix Biolage RAW Nourish
This line is designed to transform dull-looking hair and restore it to soft and bouncy locks. Some ingredients used for the Matrix Biolage RAW Nourish line are honey, coconut oil, kaolin clay, and quinoa husk.
Matrix Biolage RAW Recover
This range is the best solution if you are suffering from stressed and sensitised hair. The ingredients used for these hair products designed to bring back nourishment to your strands include kaolin clay, goji berry, coriander oil, and yucca.
Matrix Biolage RAW Uplift
The Matrix Biolage RAW Uplift is a perfect remedy for fine and flat hair. It is made with natural ingredients, like kiwi, grapefruit, kaolin clay, and black sesame, to cleanse your hair without stripping its crude oil and nutrients.
Matrix Biolage RAW Colour Care
The Matrix Biolage RAW line also offers various products designed to lock in your hair colour. The Colour Care line is designed to bring back shine to your coloured hair by moisturising it from within. The ingredients used in this product are paraben-free and do not use any synthetic dye.
Are you a supporter of sustainable hair products too? Which of the Matrix Biolage RAW products are you most keen on trying?
Abby
Abigail is a travel enthusiast who enjoys trying new foodie destinations. She graduated with a degree in Creative Writing and has worked as a web content writer since 2010. She enjoys writing about travel, lifestyle, beauty, hair care, and wellness.
