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Wondering how to improve your skin care routine? Sure, you might have the best eye cream, moisturizer, face mask, and have possibly mastered double cleansing your face, but have you incorporated a serum into your beauty routine of skin care products? A serum should be applied to your face after using a cleanser and toner, but before your moisturizer or makeup. Investing in a quality face serum like a Vitamin C serum, hyaluronic acid serum, retinol serum or a serum with salicylic acid can boost your skin care routine and results. A serum can serve as a skin treatment for your complexion.