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"Love Joico products Thanks My Haircare & Beauty for such good service Jeanne " - Jeanne

Joico Color Endure Shampoo

5 from 2 reviews

$34.95

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Most Helpful Review

"Love Joico products Thanks My Haircare & Beauty for such good service Jeanne " - Jeanne

Why You’ll love it

Ideal for long-lasting colour preservation

Gently cleanses without the fear of stripping, tonal changes, or fading

Extends your color vibrancy up to 33% longer than any other similar cleanser on the market

Maintains their scarlet hue by a full 88%

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Description

Joico Color Endure Shampoo is ideal for long-lasting colour preservation.

When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)

Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.

Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.

The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.

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Reviews: Joico Color Endure Shampoo

5 from 2 reviews

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