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The Rich and Repair Mask deeply nourishes the hair and protects it against breakage. Formulated with a rich blend of cupuacu butter and naturally-activated cassava root, the mask leaves the hair feeling smooth, easy to manage and frizz-free. Great for coarse or very damaged hair.
Directions: Apply to clean, damp hair through the lengths and ends (not the scalp). Leave for 3-5 minutes and rinse thoroughly. Use weekly for maximum results.
Ingredients: Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Theobroma Grandiflorum Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Hydrogenated Olive Oil Unsaponifiables, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate
Transitioning to natural haircare:
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, that they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)